Find out the best tools to formulate an effective customer experience program. This will enhance your design trigger points, channels and communications strategy.

There has never been a more important time for Marketers to understand the impact and effectiveness of each digital marketing channel they use. Often an out of box solution doesn't solve business needs.

Marketing automation has always been the chosen methodology to leverage media and content channels in the 21st century. However, what makes the difference between an adequate automation plan and an automation plan that sparks awareness and repeat purchases?

Are you ready to include a messaging platform or marketing automation into your marketing mix? We’ll walk you through the most important things you’ll need to cover when bringing marketing automation into your business.

In many organisations, sales forecasting is a top-down approach with commercial teams providing a target that becomes the forecast which the business then must achieve through various means.

A sports retailer launching a new clothing range in-market targeted to a core audience of 16-25-year-old males over October in the lead-up to Christmas. However, we identified a different cohort of users who drove most business value through an unexpected media channel.