Our thinking on the topics that matter most in marketing, data & technology

Industry news, blog posts, case studies, and other useful resources.

Quantifying the impact of marketing within a siloed organisation

The majority of organisations collate a number of strategies and follow certain tactics to achieve their yearly forecasts, which then form quarterly, monthly and weekly forecasts.

Why businesses need a custom measurement and attribution model to maximise media spend effectiveness

There has never been a more important time for Marketers to understand the impact and effectiveness of each digital marketing channel they use. Often an out of box solution doesn't solve business needs.

The value of customised marketing automation

Marketing automation has always been the chosen methodology to leverage media and content channels in the 21st century. However, what makes the difference between an adequate automation plan and an automation plan that sparks awareness and repeat purchases?

How to bring marketing automation into your business

Are you ready to include a messaging platform or marketing automation into your marketing mix? We’ll walk you through the most important things you’ll need to cover when bringing marketing automation into your business.

Using person-centric methodologies for accurate sales forecasting

In many organisations, sales forecasting is a top-down approach with commercial teams providing a target that becomes the forecast which the business then must achieve through various means.

Measurement insights driving marketing ROI

A sports retailer launching a new clothing range in-market targeted to a core audience of 16-25-year-old males over October in the lead-up to Christmas. However, we identified a different cohort of users who drove most business value through an unexpected media channel.

Navigating Consent Mode in GA4 BigQuery Export

Google Analytics 4's (GA4) consent mode provides businesses with the ability to adjust data collection based on user consent for analytics and ads storage, introducing both opportunities and complexities in data analysis. By understanding the nuances between basic and advanced consent mode, organisations can responsibly navigate privacy challenges while maintaining meaningful insights into user behavior.

Google Analytics (GA4) Consent Settings Hub

Google Analytics launched the Consent Settings Hub on January 13, 2025, to make consent management easier. It helps businesses track consent signals, stay compliant, and fix issues more efficiently. With privacy laws like GDPR and the Australian Privacy Act becoming stricter, this tool makes it simpler to stay transparent and build trust with users.

The best tools to map your Customer Journey

Find out the best tools to formulate an effective customer experience program. This will enhance your design trigger points, channels and communications strategy.