Improve user experience and online conversion rate through the A/B testing and personalisation of your website or app.
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We do this by discussing your business objectives and KPIs to pinpoint key focus areas and recommend a CRO strategy so you can hit more targets, whilst analysing key questions below:
Experimentation during planning and strategy stages
A/B testing and Multivariate testing to gauge consumer insights
Improving consumer experience through targeting and personalisation of services
Implementing and integration of program structure and governance modelling
Roadmap to steer through to program maturity
Measurement planning and associated frameworks for implementation
Detailed conversion mapping so you can self-manage your consumer growth into the future
Our exploratory infant stage uses rules-based A/B testing that targets your high-value segments.
You are up and gaining momentum with multiple experiences operating in parallel towards the same objective.
Now you are up to speed, operating a multi-channel suite of personalised systems per segment and experiencing conversion benefits.
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