The value of customised marketing automation

Are you ready to start using Marketing Automation to drive your customers’ next best actions and drive growth for your organisation?

The greatest impact of automation comes when you break down the silos and combine your sales, marketing and product plans in a customised Automation strategy that aligns well with your growth targets and mission to deliver maximum results.

If you’ve already started searching for the right automation platform to begin your journey then you’ll know there are plenty of off-the-shelf solutions you can tap into, and often this can be overwhelming. While there is nothing wrong with an off-the-shelf set-up, like all things in business, the more time you spend on the initial strategy and planning, scoping out use cases and collaborating with the organisation before taking the plunge, the more effective the impact will be in the long term, 99% of the time we see our clients opting for a customised solution as a consequence of the upfront planning.

So, where do you start?

• Gathering feedback from your customers and employees on your product or service will give you great insight into the next best actions you want to drive with this automation.
• Combining this with a deep dive into your existing data sets, trigger events and key messaging will highlight what gaps might be missing as well as opportunities to grow your customer engagement.
• Without this deep dive, you’ll likely set up an adequate automation plan, but you’ll miss out on truly understanding what your goals are and more importantly, what your customers need from you to give them the nudge from awareness to repeat purchase.

Hiring the right specialists and working with the right agencies if you don’t have those skills in-house is imperative to designing the right automation program for your business.

We bring a fresh perspective and help curate a customised solution for you in as little as four weeks with an initial audit into your data and MarTech stack leading to a recommendation to get you on the right path for your business, bringing measurable growth through customised Marketing Automation.