Taking the guesswork out of growth.

We combine marketing, data and technology to create a digital footprint in step with your business future.

OUR SERVICES
OUR VALUES

We are

1
Technology & Solution Agnostic

Unbiased perspective and recommendations to drive business growth and measuring performance.

2
Collaborative

We collaborate with you and your partners to drive value and maximise returns.

3
Honest & Open

Openly sharing the way we work in a friendly and professional manner, we encourage two-way feedback during all processes.

4
Enablers of Continuous Development

To make strenuous efforts toward continuous development and no complacency,

OUR CLIENTS

We partner with

OUR WORK

Client Success

Media Attribution

MEDIA MIX MODELLING & ECONOMETRICS

Your Food Collective (YFC) is an online food delivery company, delivering fresh, locally & ethically sourced groceries right to consumers' doors.

YFC experienced strong growth in the last 2 years; as a result, increased its media spending in the digital channels, however, experienced a drop in profitability - mainly because of a lack of understanding of which media channel was impacting the bottom line. Cashflow was particularly important as they grew their distribution centres across the country.

We performed an assessment of the marketing mix, analysed the data capabilities, and built an attribution solution, customised to their business model and growth levers.

YFC experienced a 14% increase in profitability off the back of the recommendations provided.

MarTech Assessment

MARTECH CONSULTING, CDP ADVISORY

An organisation was undergoing digital transformation and required external MarTech expertise to support their RFP process, to evaluate the solution design and tech vendors proposed for the implementation of a new MarTech stack.
  • We helped the organisation review the RFP documentation; evaluated 12 different service providers and proposed MarTech & AdTech technologies
  • We participated in the presentation and panel debriefings
  • We participated in the evaluation panel scoring discussions
  • We reviewed and approved the evaluation report
The organisation successfully finalised an implementation partner and tech vendor within the timeframe and budget to fulfil its vision and growth aspirations in line with the business strategy.
ABOUT US

We identify insights and opportunities

Our human-centred, data-driven solutions provide a competitive advantage for our clients while delivering on value for investment.

We achieve this through:

  • Full business assessment and strategic road mapping
  • Harnessing of data and technology to deliver insights to achieve the vision
  • Bespoke management to ensure ongoing operational excellence

We encourage and support clients in the implementation and training of internal teams to leverage these new insights and platforms, to scale and future-proof the organisation.

More about us
SOLUTION AGNOSTIC

Unbiased recommendations based on our client needs.

INSIGHTS & OPINION