Media Attribution

Understand the impact of offline and online media initiatives on the bottom line by identifying and attributing the influential touchpoints to the key KPIs and business outcomes

It is estimated that 40%* of all media spend is wasted

Don’t waste another minute or dollar because organisations:

  • Analyse marketing investment using siloed, retrospective data
  • Use out of box models that do not meet business requirements
  • Often apply inconsistent models that create a lack of believability around the results

Likely attributed         Wasted

*Mediapost

OUR MISSION

4 weeks

We aim to deliver a customised solution in just 4 weeks.

20-30%

Our clients typically see a 20-30% improvement in media effectiveness.

Our modelling targets to:

1

Read marketing performance close to when it happens

2

Be adjustable in order to make data-driven changes within the media mix

3

Optimise the advertising and production contributions to the business

OUR MISSION

How we tie media investment to business growth

We introduce an algorithmic attribution model tailored to your business to significantly improve your ability to increase the effectiveness of your media spend and creative optimisation.

It will also give you a sustainable edge on your competition while answering those timeless questions:

  • Are your marketing and media effective?
  • How much should you be investing?
  • Where should you be investing?
PLATFORMS WE WORK WITH

Our agnostic approach to data strategy solutions means we use the best options for our clients, not the tech companies.